Hi, I’m Yannick. 👋
Scroll down if you’d like to know more about me.
About Me
I’m the founder of Nudgly, a data-driven growth marketing agency. We combine data with scientific insights from psychology and behavioral economics to help ambitious startups grow through rapid experimentation.
I…
🚀 …am an Account Manager at Google, helping top Benelux Retail & E-Commerce companies drive growth through Google’s AI-powered marketing solutions and accelerate their digital transformation.
👔 …have experience across Food & Beverage, Tech, and Beauty, having previously worked in E-Commerce and Marketing at DAX 40 company Beiersdorf, the fastest-growing beauty company of 2023.
🎓 …graduated cum laude with a Master of Science from Rotterdam School of Management (RSM) & Vienna University of Economics and Business (WU) with a double major in Neuromarketing & Big Data Analytics.
🌍 …studied and worked in 5 different countries across cities like Ottawa, Vienna, and Hamburg, with experience working in Dutch, German, and English.
🏅 …was selected by The Next Web, a Financial Times Company, as one of the top digital minds under 30 in the Dutch tech scene in 2023 and 2024.
📚 …enjoy reading and keep an ongoing ‘library’ of interesting books I’ve read recently.
👨💻 …am a certified growth marketer through GrowthTribe.
✍️ …occasionally write articles on Medium for a growing audience of +10,000 readers per month. My stories cover marketing, business & psychology and appear in some of Medium’s top publications like The Startup and Better Marketing.
Skills
Team Leadership
E-Commerce
Consumer Psychology
Sales
Digital Marketing
Marketing Strategy
Tools & Technologies
I have extensive experience working with Google Analytics, Google’s Ad Suite, Meta, TikTok, Pinterest Ads, MySQL, Python, Profitero Digital Shelf Analytics, Google Tag Manager, Canva, Optimizely, Unbounce, SurveyMonkey & SquareSpace, and am familiar with Miro, Figma, Power BI, MailChimp, WordPress & Qualtrics.